 | Doug Burkhalter
Senior Vice President, Lady Luck Operations | As senior vice president of Lady Luck operations, Doug works directly with several of the company’s casino properties to improve their operations. He had been chief marketing officer since joining Isle of Capri Casinos Inc. in September 2007.
Doug has more than 15 years of experience in marketing, including brand development, customer segmentation, loyalty programs, database marketing, advertising, media buying and analysis. Having served at the corporate and property levels of three major gaming companies, his critical strengths include implementing strategic marketing initiatives, multi-property management, building team-oriented business processes and brand management.
Prior to joining Isle of Capri Casinos Inc., Doug served as vice president of marketing strategy for Trump Entertainment Resorts, where he was responsible for the launch of the company’s unified loyalty card program. He also held the position of corporate director of marketing for Argosy Gaming Company, where he was responsible for the campaign to rebrand the company, implemented data warehouse business strategies and managed customer research projects. Prior to this role, he served as director of marketing for the Alton Belle Casino in Alton, Illinois.
Doug holds a bachelor of science degree in marketing from Webster University in St. Louis.
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